Rügenwalder Mühle is Selling Vegetarian-Friendly Cold Cuts

By: Katherine Pendrill - Jul 19, 2016
References: ruegenwalder.de & blog.euromonitor
The prominent German sausage-making company Rügenwalder Mühle is now producing a range of vegetarian cold cuts for consumers who are looking for an alternative to meat. In recent years, many German consumers have reduced their consumption of meat and other animal-based products. As a result, companies such as Rügenwalder Mühle are trying to cater to changing consumer preferences with new products.

Rügenwalder Mühle's new lineup of vegetarian-friendly products includes cold cuts that range from ham to salami. Instead of meat, the cold cuts are made from wheat, free-range eggs and rapeseed oil. Despite the absence of meat, the cold cuts look and taste very similar to the real thing. As a result, the vegetarian cold cuts are likely to appeal to consumers looking for an easy meat replacement for breakfast or dinner.

Designed to appeal more to the mainstream market than committed vegetarians, Rügenwalder Mühle's meat-free cold cuts are perfect for flexitarians.