The ATI Vegetable Cans Focus on the Natural Design of Produce

By: Michael Hemsworth - Oct 11, 2016
References: creativebydefinition & packagingoftheworld
Highlighting the beauty of natural design in all its glory, the ATI vegetable cans place an emphasis on the way that fruits and vegetables are grown in nature.

Canned foods are often associated with being somewhat removed from nature and rather utilitarian rather than approachable. The ATI cans, however, focus on the natural beauty of foods to convey the benefits they bring as well as the inherent quality therein.

The ATI vegetable can branding is the design work of the creativebydefinition creative agency and sees each of the foods within the packaging in a design format. Each one, ranging from beans to tomatoes, is placed against a white background to liken the technical dimensions of each food to being of high-quality and delicious in flavor.