Field Roast's 'FieldBurger' is a Hearty Vegetable Burger

By: Laura McQuarrie - Jul 30, 2016
References: fieldroast & vegansupply
This unique vegetable burger from Field Roast introduces a simple way to enjoy the ritual of cooking burgers on the grill or stovetop without involving any meat. The 'FieldBurger' is a patty that's made with plant-based ingredients, including just simple grains and vegetables like barley, onion, mushrooms and celery.

While conventional burger packages are labeled with terms like "grass-fed" and "antibiotic-free" that are not applicable to plant-based burgers, branding for this burger includes words like "artisan," "hand-formed" and "ready-to-eat."

The market for vegetarian and vegan burgers is expanding with numerous options that include patties made from nuts, soy, grains and even mock meat that boasts the ability to bleed. As more consumers favor plant-based food items for health or environmental reasons, the meatless market is becoming increasingly diversified, yet competitive.