These Vegan Valentines are Perfect for the Health-Inclined

By: Rebecca Byers - Feb 14, 2015
References: followyourheart & foodbeast
Created by the California restaurant and grocer Follow Your Heart, these vegan valentines are a cute way to highlight your dedication to eating organic and GMO-free. While pop culture-inspired Valentine's greetings have been making the rounds during cupid's season for a few years, brands are just recently beginning to do the same.

Brands have a unique opportunity during the period leading up to holidays such as Valentine's Day to engage users on social media with clever takes on memes that further their branding message. By aligning themselves with their customers' interests in eating organic and local, Follow Your Heart ingratiates themselves to their target demographic and finds a way to create easy-to-share content that will extend their reach.