'goodDYEyoung' is a Vegan Hair Color Line by Paramore's Lead Singer

By: Laura McQuarrie - Mar 22, 2016
References: gooddyeyoung & allure
'goodDYEyoung' is the name of a new vegan hair dye line created by Hayley Williams, the lead singer of American rock band Paramore who is also known to sport wild hair colors herself.

This has been a project of Williams' began about four years ago, but now the vibrant vegan and cruelty-free hair products are ready to be launched. While there hasn't been information released on the specific hair dye shades yet, Williams remarks: "Obviously I’m not going to put out anything that I don’t believe in or that I don’t wear myself."

The release of the vegan hair dye line is arriving at a time where consumers are responding positively to companies in the beauty industry and beyond that are making an effort to consciously release cruelty-free and plant-based products.