This Vegan Food Delivery Service Reminds: "Keep Calm and Avoid Meat"

By: Laura McQuarrie - Sep 25, 2015
References: & packagingoftheworld
In order to make itself stand out as a vegan food delivery service, Zelebra sought out the Tough Slate Design agency for the creation of novel packaging.

Beyond adopting a wholesome and all-natural look, the branding for the delivery service uses cheeky slogans like: "In green we trust," and "Keep calm and avoid meat."

Elements like wood, plastic and cartons are branded with a striped pattern, which is suggestive of the slicing that is involved in preparing the plant-based foods and drinks. Beyond playing up the natural colors of vibrant fruits and vegetables in its design, the packaging also makes use of deep purples and greens that remind of staples of a vegan diet such as eggplants, lettuce and kale.