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The Veda Spring 2010 Line is a Mysterious Affair

By: Joanne Lam - Published:   Updated: Aug 17 2011 • References: thisisveda and blog.urbanoutfitters
The Veda Spring 2010 line combines clean-cut angles with simple style. Using plenty of leather, designer Lindsay Butler pairs the solid material with a delicate lace mask, creating interesting outfits with contrasted looks.

The white background in this lookbook lightens up both the mystery of the lace mask and solidity of the dark pieces, allowing the Veda Spring 2010 line to shine through. Check out the gallery for shots from this simplistic lookbook.

Implications - A simple and effective way to truly capture the attention of consumer audiences today is by offering them something unusual, unexpected and unconventional. Businesses can achieve this through the use of contradictory qualities or images. In doing so, businesses will portray a bold image that will likely stand out in the minds of consumers.