Vaseline India has just launched a Facebook application that allows men to test out how they would look with drastically lighter skin. The app goes in conjunction with the new Vaseline India face lightening cream.
India is known for favoring lighter skin and many major US companies have lines of skin lightening creams dedicated to this goal. I'm a little intrigued as to why Facebook is taking part in this unnecessary assumption that white skin is better. Granted, it is a cultural preference, but I find it baffling that such a conception is still rampant in society, nonetheless.
Stats for Skin-Discoloring Ads
Trending: Older & Average
Research: 4,420 clicks in 305 w
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Concept: Vaseline India
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Segment: Neutral, 12-55
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