The Sweet Nike Air Max & Air Force 1 by Vasava

By: Ana Lopez - Published: Jan 21, 2012 • References: &
The delicious designs for Nike Air Max & Air Force 1 apparel line by Barcelona-based agency Vasana are inspired by candies to give the collection a sweeter touch. Continuing Nike's use of bold colors and hip graphics, the creative team at Vasana released a series of amazing illustration for the famous shoe brand t-shirts.

Transforming the shoes into a variety of sweets, the agency created a tempting design theme. One sneaker becomes a glossy, red lollipop while another a chocolate bar with strawberry filling. My favorite is a bubble gum dispenser full of colorful sneakers.

Thanks to the inventive minds at Vasana, Nike has once again probed how they master the art of creating playful and youthful sneaker-inspired apparel lines. Stats for Candy-Coated Sneakers Trending: Older & Warm
Research: 4,254 clicks in 227 w
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Concept: Vasava
Related: 79 examples / 61 photos
Segment: Neutral, 12-35
Comparison Set: 29 similar articles, including: colorful classic kicks, throwback hollywood kicks, and complex sole systems.