While the ketchup bottle and coffee cup featured in the Vantage campaign may seem like they are transforming into one big stain before the viewers' eyes, they are actually melting away thanks to the powerful stain remover. As stated in the tag line, "Stained in a dash, gone in a flash." Fantastically imaginative, the imagery may not be original, but it is playfully appropriate.
The Vantage campaign was conceived and executed by DPZ Propaganda, an ad agency based in São Paulo, Brazil. A simple concept, it is made up of images of the melting objects and a stamped slogan. Creative directed by Francesc Petit, Fernando Rodrigues and Rafael Urenha, the Vantage campaign was art directed by Tiago Zanatta and illustrated by Manipula with copywriting by Mariana Horta and Fernando Rodrigues.
Stats for Melting Stain Culprit Ads
Trending: Older & Chilly
Research: 1,657 clicks in 208 w
Interest: 2.5 minutes
Concept: Vantage Campaign
Related: 34 examples / 26 photos
Segment: Neutral, 18-55
Comparison Set: 12 similar articles, including: premature attendance ads, watercolor makeup ads, and logo tattoo ads.
Melting Stain Culprit Ads
More Stats +/-
Watercolor Makeup Ads
Premature Attendance Ads
Logo Tattoo Ads
Comic-Inspired Zit Ads
Office Supply Addiction Ads