The Vanessa Paradis Vogue Paris editorial for the May 2010 issue centers on a sexy soldier left alone at the bar. Vanessa Paradis wears nontraditional army gear—her vintage uniform is matched with garter stockings and oversized jackets.
The entire Vanessa Paradis Vogue Paris spread is sizzling hot, with close-ups on the lush red mouth of Paradis as she wears a super short military uniform. This editorial looks like it’s promoting love and not war.
Implications - Consumers in contemporary society are attracted to products that feature a bolder aesthetic. Items that promote self-power appeal to shoppers who want to express their personal strength through their ensembles.
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Concept: Vanessa Paradis Vogue Paris May 2010
Related: 98 examples / 75 photos
Segment: Females, 12-55
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