The Perception of Value infographic by Vouchercloud illustrates that "value is in the eye of the beholder."
The infographic begins by charting the lobster's journey from prison food to a fine dining delicacy. In the 17th century, the crustacean was fed to the incarcerated; in the 18th century, lobsters were so abundant and common that they we're considered "low class" and eaten by the poor. By the 19th century, however, lobsters were rebranded as an "exotic fish," being served in railway cards far from the coast.
The lobsters are just one of many examples in which our determination of something or someone's value has changed. The infographic goes on to explain why we're willing to pay so much more for certain things, such as healthy food or concert tickets.
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