Photographed by Emre Guven, model Valeria Melnyk joins ballet dancer Merih Mertel in mod-inspired outfits. Dressed up in dramatic makeup and solid shades, the minimalist outfits just fly off the pages. In a prancing shoot like the Valeria Melnyk Marie Claire Turkey spread, the vivid looks just seem to jump out at you.
Implications - These jump shoots exude a sense of exhilaration. With contemporary society being constantly inundated with a variety of products, consumers are looking for escapist qualities when it comes to advertising. Companies would be wise to incorporate fantastical elements into their promotions to appeal to a broad consumer base.