YSL S/S 2009 Campaign Gifts Tote + Heart-Shaped USB Drive

By: Rafael Srur Guarilha - Published: • References: thisislondon & cyanatrendland
Shot by Dutch duo Inez van Lamsweerde and Vinoodh Matadin, Yves Saint Laurent's Summer 2009 campaign is part of the brand’s latest “Manifesto.”

The lucky ones received in their homes a YSL tote bag and a heart-shaped USB drive. The USB drive with exclusive content will be also distributed on the streets of Paris, New York, London, Milan, Tokyo, and Hong Kong tomorrow to celebrate Valentine’s Day. We have the details for London below, but for the other cities, I guess you just have to be at the right place! The YSL Unisex Collection will be available during New York Fashion Week in a pop-up store.

The campaign is based on this sculptural peep-toe boot made of leather and wire, which is promised to be the next "it" acessory for summer.

Claudia Schiffer stars in the campaign, vamping under the Hollywood sign.

Nice marketing job! Stats for Valentine's Day Schwag Trending: Older & Average
Traction: 5,141 clicks in 292 w
Interest: 4 minutes
Concept: Valentine's Day Schwag
Related: 61 examples / 47 photos
Segment: Females, 18-35
Comparison Set: 22 similar articles, including: breaking: loss of a legend, heart thong sandals, and yves saint laurent designer caviar.