Last spring, Motorola released a nostalgia-including ad starring its iconic Moto V3 RAZR. As once of the best-selling phones of the mid-2000s, the ad was designed to be instantly recognizable to those who grew up coveting the V3 RAZR.
Though the ad was designed to promote the new Moto Z phone, Motorola decided to make the V3 RAZR the star of the 45-second spot. Playing on the nostalgic, early-2000s theme, the ad was set in a high school filled with a number of stereotypical teen characters. Each of these characters is seen clutching their precious clamshell phone, with several shots lingering on the V3 RAZR's signature metal design.
With many millennials looking for ways to relive their favorite childhood and adolescent experiences, the ad for the Moto Z does a perfect job of tapping into a nostalgic cultural phenomenon.
Nostalgia-Inducing Phone Ads
More Stats +/-
Nostalgic Storytelling Ads
Nostalgic Smartphone Designs
Sentimentally Nostalgic Shaving Ads
Nostalgic Alzheimer's Campaign Ads
Nostalgic Sitcom Yogurt Ads (UPDATE)