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Bronx Beauty Boxing Shoots

Jennifer Lopez Gets Sporty for V Magazine 76

Triple-threat and recent addition to American Idol Jennifer Lopez is looking tough on the red hot cover of V Magazine 76 Spring 2012 issue.

In a fierce and athletic boxing-themed shoot, the Bronx beauty looks phenomenal showing off her toned body, making it clear that she's doing just fine after her recent and widely-publicized divorce from singer Marc Anthony. Rumors were flying that the divorce was due to Marc's controlling nature, so a badass boxing-themed cover shoot seems like a step in the right direction for newly liberated J-Lo, who is now dating a 24-year-old.

The stunning V Magazine 76 shoot was photographed by the incomparable Mario Testino and styled by former Vogue Paris editor-in-chief Carine Roitfeld.
Trend Themes
1. Athletic-themed Photo Shoots - There is room for growth in the production of athletic-themed photo shoots featuring popular celebrities to attract fans and create buzz for brands.
2. Empowering Feminine Images - Brands can take advantage of empowering feminine images, like J-Lo's boxing-themed photo shoot, to attract female consumers through messaging that stands out in the crowd.
3. Celebrity Endorsements - Companies can utilize the influence of celebrities like J-Lo, to promote their brands and launch new products.
Industry Implications
1. Fashion - Fashion designers can incorporate boxing elements into their clothing designs, like gloves and punching bags to create unique looks for active fashion enthusiasts to wear.
2. Perfume - J-Lo already has a perfume line, but companies can expand their perfume lines using the sports excitement of boxing as inspiration for fragrance. Packaging and advertising can be modern and powerful to appeal to younger audiences.
3. Fitness - Companies can take advantage of the popularity of athletic-themed photo shoots featuring celebrities like J-Lo, to launch new fitness products aimed at helping people get in shape like their favorite stars.
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