The UK fashion retailer Very is the official fashion partner for Virgin Media's V Festival, and it has just launched an interesting concept: a clothing delivery service for festival attendees.
Described as the world's first festival delivery service, Very's V Festival initiative will enable event attendees to order clothing from the Very website. Throughout the two days of the festival, they can shop from over 50,000 different fashion and home products, making the purchase via their mobile phones or with a Very representative at the event, and subsequently have those items delivered to them the very next day at the festival. What's more, Very has released a special 'Festival Favorites' collection that comprises 50 products tailored to the event, including rain boots, tents and more.
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