This summer, attendees at Australian music festivals such as Summadayze and Big Day Out, will get a chance to interact with the V Energy Power Wall. The energy drink brand V Energy has created an interactive digital wall that will take photos of users and share them on the brand's Facebook page.

The V Energy Power Wall, created in conjunction with The Creative Shop and The Sound Campaign, is a 3-by-5-meter high wall that features an HD camera and a touchscreen. Users can take photos of themselves to be uploaded onto the V Energy Facebook wall, and they will also receive text messages from the brands with a link to the specific image. This, says brand manager Chris Donald, will "extend the conversation with festival attendees and bring them into the broader brand experience and communications" as they browse and share their photographs on V Energy's Facebook page.