Based out of Seattle, Washington, the Utilikilt is for the alpha male who isn't afraid to take part in a 30-second to one-minute dialogue defending his manhood. You can check out more of the Utilikilt at the link below.
Implications - Many consumers often enjoy the juxtaposition of two completely different items. By portraying everyday items in ways that consumers are not used to, companies will generate new experiences that will appeal to a wider clientele. Companies will benefit by focusing on imaginative ways to market products that already exist.