The Utilikilt alone could entertain me for hours; throw in the videos they make and I am about as happy as, well, a guy in a Utilikilt.
Based out of Seattle, Washington, the Utilikilt is for the alpha male who isn't afraid to take part in a 30-second to one-minute dialogue defending his manhood. You can check out more of the Utilikilt at the link below.
Implications - Many consumers often enjoy the juxtaposition of two completely different items. By portraying everyday items in ways that consumers are not used to, companies will generate new experiences that will appeal to a wider clientele. Companies will benefit by focusing on imaginative ways to market products that already exist.
Stats for Manly Man Skirts
Trending: Older & Warm
Research: 13,945 clicks in 346 w
Interest: > 3 minutes
Concept: Manly Man Skirts
Related: 59 examples / 45 photos
Segment: Males, 18-55
Comparison Set: 21 similar articles, including: 22 ladies' looks for men, men in skirts, and 39 leg-baring spring fashions.
Manly Man Skirts
More Stats +/-