The 'Prevention' Campaign Uses Alcohol Against Domestic Violence

By: lourdes sanchez bayas - Published: Jan 30, 2009 • References: avocadoadvertising.wordpress
This touching and poignant PSA against domestic violence in the Czech Republic is called the "Prevention Beer Mug."

The tag line on the mug says, "Please don’t lose control over your drinking." The caption on the ad explains that "Men in the Czech Republic consume more beer in all of the [sic] Europe. Unfortunately, the beers turn many of them into aggressors upon arriving home."

This PSA could not be more direct and, hopefully, more effective. Stats for Beer Mug PSAs Trending: Older & Chilly
Research: 12,269 clicks in 382 w
Interest: 3.9 minutes
Concept: Beer Mug PSAs
Related: 55 examples / 42 photos
Segment: Males, 18-55
Comparison Set: 20 similar articles, including: hitting with words, eastern european shockvertising, and movie ratings on foreheads.