This touching and poignant PSA against domestic violence in the Czech Republic is called the “Prevention Beer Mug.”

The tag line on the mug says, “Please don’t lose control over your drinking.” The caption on the ad explains that “Men in the Czech Republic consume more beer in all of the [sic] Europe. Unfortunately, the beers turn many of them into aggressors upon arriving home.”

This PSA could not be more direct and, hopefully, more effective.