Attention Shopper, This Ad is Just for You

By: Geoff Thiessen - Published: Dec 31, 2006 • References: cnn
RFID, Tokyo and Big Brother have combined to launch one of the first broader tests of RFID in Tokyo shopping areas. By using your cell phone or a specially designed reader Tokyo businesses can customize ads to consumers based on their location. Walking by Starbucks? You might get an add for 100 yen off any grande latte, if you walk past it the stakes might rise to 200 yen. Who knows how businesses will use this technology but it is a good bet it won't be the last time we'll here of this application of RFID.