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User Targeted Ads Via RFID Edit
Attention Shopper, This Ad is Just for You

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User Targeted Ads Via RFID - Attention Shopper, This Ad is Just for You
Attention Shopper, This Ad is Just for You
 Published: Dec 31, 06
Comments: 2 Views: 6,558

RFID, Tokyo and Big Brother have combined to launch one of the first broader tests of RFID in Tokyo shopping areas. By using your cell phone or a specially designed reader Tokyo businesses can customize ads to consumers based on their location. Walking by Starbucks? You might get an add for 100 yen off any grande latte, if you walk past it the stakes might rise to 200 yen. Who knows how businesses will use this technology but it is a good bet it won’t be the last time we’ll here of this application of RFID.

The Tokyo Ubiquitous Network Project, which launches in the glitzy Ginza district next month, sends shoppers information from nearby shops via a network of radio-frequency identification tags, infrared and wireless transmitters, according to the project's Web site. Shoppers can either rent a prototype reader or get messages on their cell phones. The tags and transmitters identify a reader or phone's location and match it to information provided by shops. (cnn)

References:  cnn

Filed In:  business,  marketing,  retail,  tech








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of User Targeted Ads Via RFID or comment about Attention Shopper, This Ad is Just for You.

Jeremy Gutsche on Jan 3, 07  1,657 Trends   2,618 Comments
Creepy and appealing!
Jeremy Gutsche on Jan 3, 07  1,657 Trends   2,618 Comments 0
NuEnvy on Jan 18, 07  0 Trends   4 Comments
This was in the movie Minority Report!! Interesting...but how do you price it? Is it like google?
NuEnvy on Jan 18, 07  0 Trends   4 Comments 0


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User Targeted Ads Via RFID