Geoff Thiessen
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RFID, Tokyo and Big Brother have combined to launch one of the first broader tests of RFID in Tokyo shopping areas. By using your cell phone or a specially designed reader Tokyo businesses can customize ads to consumers based on their location. Walking by Starbucks? You might get an add for 100 yen off any grande latte, if you walk past it the stakes might rise to 200 yen. Who knows how businesses will use this technology but it is a good bet it won’t be the last time we’ll here of this application of RFID.  The Tokyo Ubiquitous Network Project, which launches in the glitzy Ginza district next month, sends shoppers information from nearby shops via a network of radio-frequency identification tags, infrared and wireless transmitters, according to the project's Web site.
Shoppers can either rent a prototype reader or get messages on their cell phones. The tags and transmitters identify a reader or phone's location and match it to information provided by shops.
(cnn)References: cnn Filed In: |
User Targeted Ads Via RFID
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Attention Shopper, This Ad is Just for You
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| Jeremy Gutsche on Jan 3, 07 1,655 Trends 2,599 Comments |
Creepy and appealing! |
Jeremy Gutsche on Jan 3, 07 1,655 Trends 2,599 Comments
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