Denver Water Convservation Campaign

By: Jeremy Gutsche - Published: Dec 1, 2006   Updated: Apr 14 2011 • References:
Denver Water has created a very innovative ad campaign that uses just a portion of each ad medium. In these two examples, you can see just a portion of a billboard and a portion of a park bench. I like it. The campaign was created by Sukie.

Implications - Ad agencies and marketers are continually looking to push the boundaries of creativity with their outdoor campaigns. Billboards and public seating offer ample opportunity for these creatives to make a statement through an eye-catching design and targeted messaging. Companies can take advantage of this growing opportunity by "hacking" forms of public advertising to shock or surprise viewers and earn their attention. Stats for Use Only What You Need Trending: Older & Mild
Research: 5,259 clicks in 494 w
Interest: 4 minutes
Concept: Use Only What You Need
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: japanese luxury designer tours, supportive skirt stillettos, and multi-surface steaming mops.