Rockstar
Jamaican Olympic Gold medalist Usain Bolt continues to build his brand with the release of a 24 karat gold limited edition 8GB iPod touch.

The Usain Bolt gold iPod touch is laser engraved with Bolt's signature and signature pose: “pulling of the bow.” The Usain Bolt gold iPod touch was created by Goldgenie, who will produce only 500 of the limited edition iPods.

Implications - Usain Bolt's signature has been in great demand ever since he began dominating the running track just over three years ago. Brands have wanted to use Bolt as a spokesman in addition to using his signature on their products. A great iPod and a fantastic runner. Who will be making a bolt for the highly collectible Bolt-endorsed iPod touch?