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Jeremy Gutsche
US Movie Rating Agency Gets Tough on Smoking
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In a bold move against the tobacco industry, the Motion Picture Association of America has announced that scenes with smoking will impact movie ratings in the same context as sexual activities and violence. Movies that glamorize smoking will find their rating penalized.
Under the new policy, a film's rating will consider all tobacco use, rather than just teenage smoking, as in the past. But the board stopped short of guaranteeing that tobacco use would be considered as heavily as sex, violence or drug use in assigning a rating. ... In deciding whether a tougher rating is appropriate, board members will be expected to consider whether smoking is pervasive, whether it tends to be glamorized and whether the context or historical fact mitigates the portrayal. David Strathairn's portrayal of a chain-smoking Edward R. Murrow in "Good Night, and Good Luck," Graves said, would probably still get the PG rating it received in 2005, because it was historically accurate. But the rating would now be likely to include an advisory about pervasive smoking.
(iht)
Via: iht
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