Created by Oscar Lermhitte, the project recreates constellations that already exist but also creates new ones. The Urban Stargazing project contains twelve different groups of stars and can be observed at varying locations across the city of London.
The light pollution in a big city usually doesn't allow for very visible star gazing, so London residents should definitely get ready for the Urban Stargazing project.
Implications - With technology becoming more advanced each day, consumers are looking for ways to get closer to nature again. Products that offer an organic element are appealing to those who want to protect the planet. Integrating more sustainable methods into its production process could help company grow its appeal.