Sometimes things feel like they haven't happened yet because no one's taken a photo, and this contest from the hip fashion retailer gives a friendly reminder that one simple click can provide you with memories to last a lifetime. The submissions in the contest range from a city in China all the way to California.
Even if you didn't go anywhere that you thought was memorable this summer, the snaps from the Urban Outfitters Hit The Road contest will make you see that every moment can be beautiful.
Implications - Consumers are no longer just looking for imagery that is attractive. Designs that feature an aspect of familiarity appeal to shoppers who want to be able to relate to their purchases. Companies attempting to increase their popularity on the market could develop more items with this element in mind.