With energy prices rising, climate change, and food system awareness growing in consumer consciousness, city dwellers are beginning to farm the small plots of land around their homes and apartments. Video "How To" shows will continue to spring up around the Internet as the crisis continues to become more apparent.
Implications - The rise of online video sharing sites such as YouTube have inspired a generation of web-savvy DIYers to upload how-to videos that inspire viewers to tackle their own projects at home. In particular, videos that focus on food system awareness reflect the producers' views on self-sufficiency, sustainable lifestyles and eco-friendliness, serving as guerrilla public service announcements to incentivize environmentalism.
Stats for Urban Farming "How To" Videos
Trending: Older & Average
Research: 4,194 clicks in 477 w
Interest: > 3 minutes
Concept: Urban Farming "How To" Videos
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: multi-refill design pens, dart-deploying drones, and aromatic herbal inhalers.
Urban Farming "How To" Videos
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