The concept of branding relates to the image that a company or product impresses on clients or consumers, but 'Urban by Levi's' packaging takes the notion a little more literally.
Through the Academy of Art University of San Francisco, student Harshyla Singh was given the task of developing a line of hygiene products for an existing enterprise. Having settled on the denim-based clothier, the designer seems to have embraced inspiration from its blue jeans' leather tags.
The flat face of each of the bath and body product containers takes on the look of a branding iron steel stamp, expressing thickset typefaces, minimal text and embossed lettering. 'Urban by Levi's' labels may not have been cast in the proper backward orientation, but they have been accented with shiny silver ink.
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Research: 16,153 clicks in 250 w
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Concept: Urban By Levi-s
Related: 87 examples / 67 photos
Segment: Neutral, 18-55
Comparison Set: 32 similar articles, including: mad monkey branding, ballistic missile branding, and polygonal body cleansers.
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