Upworthy Springfield Turns Iconic Episodes into Feel-Good Articles
Michael Hines — November 26, 2013 — Pop Culture
References: upworthyspringfield.tumblr & laughingsquid
Upworthy Springfield is a Tumblr blog from Virgil Texas featuring plot lines from The Simpsons that are written as titles from Upworthy. For those who don't know, Upworthy is a website known for its motivational and inspiring stories that come with alluring and occasionally misleading titles. Upworthy Springfield tweaks the formula a bit, keeping the highly share-able titles, but cribbing the stories straight from the iconic cartoon.
Fans of the show will love going through all of the stories on Upworthy Springfield to see which titles match which episodes. Some are obvious, such as the one about the gummy bear on the pants and the title showing Lisa and Malibu Stacy. Others are a bit more difficult to place (who remembers why it's good for waffles to stick together?) Simpsons fans and fans of parody blogs alike will get a kick and a half out of Upworthy Springfield.
Fans of the show will love going through all of the stories on Upworthy Springfield to see which titles match which episodes. Some are obvious, such as the one about the gummy bear on the pants and the title showing Lisa and Malibu Stacy. Others are a bit more difficult to place (who remembers why it's good for waffles to stick together?) Simpsons fans and fans of parody blogs alike will get a kick and a half out of Upworthy Springfield.
Trend Themes
1. Motivational Cartoon Blogs - There is a disruptive innovation opportunity to create a new blog or website that reimagines other classic TV shows or movies in a motivational and inspiring way.
2. Parody Blogs - There is a disruptive innovation opportunity to create more parody blogs that take the formula of popular websites and apply it to other existing content in a humorous and entertaining way.
3. Nostalgia Content - There is a disruptive innovation opportunity to create more content that appeals to nostalgia by taking existing iconic TV shows, movies or media and remixing it in unique and shareable ways.
Industry Implications
1. Media and Entertainment - Companies in the media and entertainment industry could benefit from creating more parodies of existing content in order to drive traffic, increase engagement, and attract audiences in new ways.
2. Advertising - Advertising agencies could benefit from using nostalgic content in their campaigns as it creates emotional connections with audiences and helps drive brand engagement.
3. Digital Content Creation - Content creators could benefit from creating more shareable content that taps into nostalgia, parodying existing content in an engaging and entertaining way.
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