IM Studio face Nicolo Novelli stars in the fearlessly styled 'Upside Down' Numero Homme China editorial. The model channels a retro sailor with a flair for flamboyant fashions.
Whether sporting classic sailor attire or opting for a more daring and revealing look, Nicolo poses streetside and dances the night away at a club setting while posing for photographer Qu Yi's lens. Wardrobe stylist Lingjun Li outfits the model in a number of scantily clad pieces from luxury labels that include Bvlgari, Louis Vuitton and Dior Homme among others.
Gracing the Asian publication's Spring/Summer 2013 edition, the 'Upside Down' Numero Homme China editorial strays from tradition and endorses daring menswear staples that are not for the faint of heart. Whether reviving a cheeky sailor aesthetic or starting a pant-less fad, this fashion story embraces the unexpected.
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Concept: Upside Down Numero Homme China
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Segment: Males, 18-55+
Comparison Set: 52 similar articles, including: explicitly nautical cosmetic lines, alluring pirate pictorials, and eclectic exotic editorials.
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