Target decided that giving plain plastic gift cards wasn't really that interesting anymore so the marketing folks came up with the idea to offer a digital camera that doubles as a gift card. Now Target shoppers can give a holiday gift card/digital camera combo.
The camera has 50 bm of storage, a USB and is battery-powered. Included with the gift card-camera combo is a certificate to turn those digital images into prints.
Implications - During the recession, consumers were looking for the most affordable products. Items that offer a two-for-one deal are appealing to those who are trying to save money.
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Segment: Neutral, 18-55
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