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UP Apple Pie Packaging Helps You Handle Treats, Cooling Them So You Can Eat

By: Amelia Roblin - Published: • References: red-dot.sg & yankodesign
The issue of having takeout dessert that's too hot to handle is certainly a First World problem, but this doesn't mean that a solution shouldn't be sought. The UP Apple Pie packaging concept was conceived by Cai Bang Yan and Cheng Hsien Jung, offering two advantages for consuming a favorite item on the McDonald's menu.

Perforations in both sides of the paper sleeve make it easy to punch two flaps out of the wrapper. When you press your thumb and fingers against these, you'll discover how effortless it is to slide the pastry up towards your mouth without burning direct contact. The more you push up the tabs and cause them to curl, the more cool air circulates through UP Apple Pie packaging so that you can consume its contents sooner. Stats for Furlable Flap Wrappers Trending: Older & Average
Traction: 8,748 clicks in 91 w
Interest: 2.9 minutes
Concept: UP Apple Pie Packaging
Related: 87 examples / 67 photos
Segment: Neutral, 4-55
Comparison Set: 32 similar articles, including: plaited paper packaging, cardboard-framed branding, and cardboard-finned cartons.