The effect is actually pretty cool. They styled the gentleman the way that they would style a younger model, with whimsical but cool results, further cementing Unused as a hip clothing label.
Implications - As baby boomers are retiring, many of them will have amassed much more disposable income than younger generations. Though fashion companies predominantly cater to the youth, they're now trying to extend their market into older generations of consumers. Other industries should follow suit and incorporate features into their wares that will appeal to older generations.