#UNRAVEL Tells a Tale That Adjusts According to its Environment

By: Trenton Millar - Published: • References: facebook & hypebeast
Originally showed at the Glasgow International Festival of Visual Art in April, #UNRAVEL is a collection of musical devices which combine to create a reactive sound installation.

The audience is meant to attempt to unravel the truth of the narrator's life by playing records from his collection. Each 7" vinyl record represents a memory which is narrated by Aidan Moffat. The installation automatically plays the record, but each time the record is played it is slightly different based on the influence of the global mood and environment. Things such as the weather, the size of the audience and the nature of the Twitter conversation about #UNRAVEL all factor into the variations in the musical rendition.

#UNRAVEL was sponsored by Dewar's at the TEDGlobal conference in Edinburgh last month by creating a limited edition 16-year-old cask scotch. Stats for Storytelling Musical Installations Trending: Older & Chilly
Traction: 465 clicks in 118 w
Interest: 0.9 minutes
Concept: #UNRAVEL
Related: 74 examples / 57 photos
Segment: Neutral, 4-55
Comparison Set: 27 similar articles, including: doorknob light installations, 82 grassy green innovations, and suspended raindrop installations.