Potential

The CuldeSack El Poaig Olive Oil Looks Decievingly Simple

By: Sarah JA - Published: Apr 22, 2011 • References: elpoaig and elpoaig
Spanish design house CuldeSack designed this unusual packaging for El Poaig, makers of the world’s most expensive extra-virgin Olive Oil. Unpretentious luxury packaging has been a leading trend ever since the recession hit, resulting in this protective minimalist package that essentially looks like piled-up cardboard. Its contents are a white, bisque-glazed porcelain recipient designed to preserve the oil’s many properties.

El Poaig is made from olives collected from a wide variety of 3,000 year-old trees in Valencia, Spain. The green-colored oil is described as being a fruity, soft, bitter and slightly spicy oil that contains aromatic notes of freshly cut grass, fruits, walnuts and almonds.

Who knew that what appears to be a solid pile of cardboard could contain all that?