Spanish design house CuldeSack designed this unusual packaging for El Poaig, makers of the world’s most expensive extra-virgin Olive Oil. Unpretentious luxury packaging has been a leading trend ever since the recession hit, resulting in this protective minimalist package that essentially looks like piled-up cardboard. Its contents are a white, bisque-glazed porcelain recipient designed to preserve the oil’s many properties.
El Poaig is made from olives collected from a wide variety of 3,000 year-old trees in Valencia, Spain. The green-colored oil is described as being a fruity, soft, bitter and slightly spicy oil that contains aromatic notes of freshly cut grass, fruits, walnuts and almonds.
Who knew that what appears to be a solid pile of cardboard could contain all that?
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Concept: Unpretentious Luxury Packaging
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Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: symbolic extract branding, engraved alcoholic gifts, and luxurious cooking condiments.
Unpretentious Paper Packaging
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