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The Universidad del Valle de Guatemela Campaign Includes Einstein

By: Leslie Chen - Published: Apr 21, 2013 • References: tbwa.gt and adsoftheworld
These Universidad del Valle de Guatemala print ads illustrate the importance of investing in one's education.

Created by TBWA advertising agency in Guatemala, the campaign features two ads of the two most iconic men in the history of the world: Abraham Lincoln and Albert Einstien. Paired with the copy "Decide today, who you will be tomorrow," both of the ads include a full frontal shot of the men with one side depicting the younger "today" version while the other is the older visual of what they will look like "tomorrow."

Visually intriguing with the clear message of investing in your present self (because you never know what great things you will achieve in the future), the Universidad del Valle de Guatemela campaign combines education with art for a captivating series of images.