The United Nations World Food Programme Ad Shows a Little is a Lot

By: Meghan Young - Mar 1, 2016
References: adeevee
At first glance, it looks as those the plates featured in the United Nations World Food Programme ad campaign are scraped clean -- at least to those who are lucky enough to enjoy full meals morning, noon and night. But in fact the little scraps leftover would mean the world to many of those living in third world countries and who suffer from poverty in general.

Conceived and executed by Cheil MENA, an ad agency based in Dubai, United Arab Emirates, the United Nations World Food Programme ad campaign was creative directed by Omar Al Jabi with photography by Daniel Botezatu and illustrations by Catalin Botezatu, Eugenia Leca Botezatu and Vlad Tanasescu. It might be a simple concept, but one that makes quite the statement.