Art. Function. Food. The trifecta of condiment dispensers. The super synergy of seasonings. The newest must-have salt and pepper shaker. Notice that shaker is singular. That's right. This design combines salt and pepper shakers into one piece, allowing the user to switch between them with the push of a button.

Implications - Ordinary objects such as salt and pepper shakers have remained pretty bland over time. Turning the ordinary into the extraordinary will attract modern consumers, who are willing to buy novel items and more design-focused products. Businesses can attract the modern day consumer by putting unconventional twists on existing products; this will not not only create sales but build buzz and word-of-mouth.