This Unique Invite for the Press Announces Budapest's Renewed City Park

By: Laura McQuarrie - Jun 8, 2016
References: kissmiklos & packagingoftheworld
In order to generate excitement about the Liget Budapest Project to renew the City Park in Budapest as a new outdoor tourist destination, designer 'kissmiklos' created a unique invite for members of the press.

Rather than taking the form of a traditional paper invitation, this design takes the form of cold-pressed juice bottles that have been transformed with branding to supply more information about the project. These invites serve to inform people about the bicycle picnic that was held prior to construction and following the announcement of the architectural plans that will be carried out in the new City Park.

The personalized juice bottles were sent to people in the press via bike couriers, which supports the mission for healthy and active living that the area will help to provide in the city.