This Vespa scooter with a Volkswagen camper van sidecar is just so cute! I don't know if someone can ride in the side car although it seems that that might be its purpose but who knows. I think that what I like the most about this picture is the fact that the little Volkswagen looks almost like the real thing in miniature.

Implications - As baby boomers are getting older, and with technology advancing at a rapid pace, many middle-aged consumers are actively seeking products that are familiar to them and offer nostalgic value. Corporations should also note that this demographic also has much more disposable income than youth groups to buy luxury items.