McCann's Unique Fragrance Boosts Creativity Through Scent

By: Laura McQuarrie - Aug 4, 2016
References: mccann.uy & adweek
There are tons of unique fragrance products on the market, but most are designed to evoke traits like courage, sensuality and freshness. To mark its 70th anniversary in Uruguay, McCann Montevideo created a limited-edition fragrance named 'I CANN Eau de Créativité,' which is designed to boost one's creativity.

As Leándro Gómez, McCann Montevideo's CEO describes: "In our research, we determined that creativity is completely emotional and with no logical process. We also learned that scents are a powerful medium to convey emotions."

I CANN Eau de Créativité is a unisex fragrance with notes of citrus fruits that boasts an unusual set of directions for application; the package for the perfume product notes that the bottle shouldn't be opened until inspiration hits.