This Unique Catalog Will Make You Want to Buy a Jet

By: Ian Andrew Panganiban - Published: Jun 19, 2013 • References: embraer & designtaxi
This unique catalog from aircraft manufacturer Embraer showcases how serious the company is about flying.

As a way to promote the company's new private jet to potential clients, the aircraft company created a 3D catalog that floats on air. The unique catalog book is designed with a 3D model of the company's airplane with a magnet embedded inside of the catalog, which gives the illusion of flight.

By utilizing magnets, the company is able to feature its jets in a fashion that's sure to make it stand out from other private jet companies. The interesting ad campaign that the company has will definitely grab the attention of prospective clients -- mostly because not a lot privet aircraft manufactures have flying miniature planes as part of their catalog. Stats for Flying Plane Catalogs Trending: Older & Chilly
Research: 345 clicks in 153 w
Interest: > 3 minutes
Concept: Unique Catalog
Related: 61 examples / 47 photos
Segment: Neutral, 35-55+
Comparison Set: 22 similar articles, including: edgily sleek fashion ads, metallic female photography, and fingerprint-mapping tablet art.