42 Unique Billboards That Push the Advertising Envelope (CLUSTER)

Aroused Billboards - 'Outdoor Excited' Campaign for Male Potency Drug

To promote a new drug for erectile dysfunction, Erec-F, the agency McCann-Erickson developed this ‘outdoor excited’ billboard campaign. By ‘arousing’ billboards to life, the campaign does a great job… [More]

Mystery Billboards - Bell "er" Campaign (GALLERY)

Bell, one of they key Canadian network providers, has completely ditched their old brand image, abandoning their iconic beaver mascots, "Frank and Gordon" and released a series of mystery ads. Their latest… [More]

Stripping on Highways - Sexy Levi's 501 Billboard (GALLERY)

Living in LA, the land of billboards, it's pretty rare to find a media buy that is so cool and attention-grabbing, that it could cause an accident. But this morning on my way to get coffee, I saw the… [More]

Billboards Made With 7563 Dice - Treasury Casino Ad

Here at Trend Hunter we’ve seen billboards made from just about everything: grass, lettuce, bottles, chocolate, pennies... Now we can add dice to our library of creative billboard components. The creation… [More]

Chocolate Billboards - Giant Cadbury Bar (GALLERY)

This massive Cadbury billboard looks great. It is also very effective as it made me stop dead in my tracks and have another look. The giant chocolate bar is just another example of the new era of billboards… [More]

Billboards That Hatch - McDonald's Giant Egg Hatches Daily

Following their awesome Fresh Salads billboard that was made out of real lettuce, McDonald’s continue to roll out unique outdoor ads like a giant egg that hatches each day. Created by Leo Burnett, Chicago… [More]

Billboards Made of Money - Chevrolet Aveo Penny Billboard Disappears in Minutes (GALLERY)

Credit-crunched Londoners grabbed pocketfuls of pennies today at the launch of a 20-foot billboard advert made entirely from one-pence coins. The unique installation – made using over 20,000 pennies… [More]

Photos Made of Real Grass - HSBC’s Wimbledon Billboards

In celebration of the partnership between HSBC Bank and the Wimbledon tennis tournament, JWT London created this amazing “grass photographs” billboard using an innovative grass-growing process. The… [More]

Using Live Pigeons in Billboards - MSN Live Search 'Hutch' Campaign (VIDEO)

Now this is what I call a unique outdoor advertisement! MSN Search India unveiled this awesome billboard a few months ago to celebrate its integration with Indian mobile network, Hutch. Here's the twist:… [More]

Awesome Outdoor Ads - 9 Not So Boring Billboards (GALLERY)

This selection of outdoor billboards demonstrates that great creativity can flow from the highway of small town to the blogosphere, where it can generate millions of additional views, thus leading to incredible… [More]

Remixing Billboards - 'Army Wives' Turned into 'Iraq Wives' (GALLERY)

There is currently an outbreak of sabotage targeting outdoor ads and billboards as a form of artistic entertainment . The "artists" transform the messages of the ads by painting on them and modifying their… [More]

25 Awesome McDonald's Ads - From Billboards to TV Spots (SUPER GALLERY)

Innovation and creativity are not words I usually associate with McDonald's and its unhealthy food and 'super size me' attitude. However, over the past few months of my time as a Trend Hunter, I have come… [More]

Bus Top Billboards - Ads for High Rise Eyes

Marketers aren't willing to waste any potential ad space these days. We've covered the advantages of mobile billboards before, but this bus, which I saw from the 15th floor of Toronto high-rise, not only… [More]

Advertising with Explosives - Billboard Self-Destructs for Deadline Couriers (VIDEO)

Last year, a courier service from New Zealand called Deadline Express Couriers decided to demonstrate the timeliness of their deliveries with a bang. For that purpose, a promotional campaign was devised… [More]

Sheltervertising - McDonald’s Creative Outdoor Billboards

This is a great demonstration of how a good creative direction can utilize the advertising medium and transform a simple ad into something much more interesting. This new 2008 outdoor ad from DDB Denmark… [More]

70 Awesome Billboards From Around the World (SUPER GALLERY)

Outdoor advertising can be a phenomenal way to draw attention to a brand, but if you want your billboard to attract potential customers, you’re going to have to do more than plunk down a standard high… [More]

Suspended Bed Billboards - Crowne Plaza Publicity Stunt (VIDEO)

What better way to show people that the ANA Crowne Plaza hotel’s beds provide you with a good night sleep than by suspending a whole bed on the side of a tall building and then getting someone to sleep… [More]

Billboards Made of Lettuce - McDonald’s Growing Fresh Salads Ad (VIDEO)

This unique growing outdoor billboard by Leo Burnett, which promotes McDonald’s health-conscious menu items, just won a Gold at New York Festivals’ Innovative Advertising Awards. The garden billboard… [More]

Auto Part Integration Ads - Clever Bus Billboards (GALLERY)

Giant, slow-moving, buses in crowded urban areas make great, high-visibility ad-spaces. The creators of the following ads obviously understands this. The large, bright decals along with the moving exhaust,… [More]

Top 10 Mobile Billboards (SUPER GALLERY)

We've seen some neat mobile billboards on Trend Hunter, from cars and trucks to airplanes and even people and sheep. They're visually appealing and an effective mode of advertising as they travel to different… [More]

Billboard Hotels (REVIEW) - Etienne Boulanger Pod Hotel in Berlin (GALLERY)

When I wrote about the now closed Berlin one-room billboard hotel in December 2007, I considered it more of an art project or experiment than a place people would actually sleep. In March 2008, however,… [More]

Blood-Splatter Billboards - Kill Bill for TV2

Kill Bill was a particularly bloody film. The pulp fiction, two-installment movie directed by Quentin Tarantino and starring Uma Thurman as a Samurai sword-wielding killer out for vengeance, is showcased… [More]

Cut Out Model Billboards - Pessek Zman Chocolate Ads (GALLERY)

This is a brilliant and unusual campaign to promote Israeli Pessek Zman chocolate bar (which means Time Out in Hebrew) that wittingly expresses the brand’s idea and slogan to “take a time out”. The… [More]

Animated Digital Billboards - LED Blade Runner-Style Ads in LA

A Los Angeles real estate mogul plans to build animated billboards in LA modeled after the huge billboards in the cult classic film of the 1980's Blade Runner. Sonny Astani, who says he has seen the movie… [More]

Provocative Billboards - Belvedere Ads Too Racy? (GALLERY)

We know sex can be used to sell almost everything, we also know alcohol and sex often go hand in hand. That being said, I am still amazed by the blatant sexualization of recent alcohol campaigns. I guess… [More]

Controversial Billboards - Disney Ad Shows Little Girl in Lingerie

Disney just cannot catch a break these days! Hot on the heels of the recent Miley Cyrus Vanity Fair drama comes news of this racy Disney billboard in Beijing. The billboard shows a girl that looks about… [More]

Wind-Sensitive Billboards - Skirt Lifts on Secret Diary of a Call Girl (GALLERY)

As a companion to their editorial-style print ads, Prime TV collaborated with DRAFTFCB ad agency, Auckland on a naughty outdoor billboard campaign for the British TV show Secret Diary of a Call Girl. Just… [More]

Noise Awareness Billboards - AEG Eloectrolux Advertises The Decibel Level (GALLERY)

In a global billboard campaign by AEG-Electrolux for Noise Awareness, AEG has installed billboards with built in decibel meters so that passerbys can see the noise level. The boards have been installed… [More]

Puzzle Billboards - McDonald's Sort Your Head Out Campaign (GALLERY)

McDonald's has been on a roll with some very creative campaigns recently. The latest is an outdoor billboard that invites you to "sort your head out" with their 1 Euro large coffee. The billboard is… [More]

See-Through Billboards - Google Video Campaign (VIDEO)

Google has come up with a brilliant outdoor guerrilla campaign for Google Video using see-through billboards. The message is that Google Video gives you a realistic experience, as if you are seeing real… [More]

Anti-Grope Ads - 900 BMTA Billboards Against Molesters

The Massachusetts Bay Transportation Authority has launched a new ad campaign to raise awareness for sexual harrassment. A series of three ads will run on posters around Boston, including on 900 billboards.… [More]

Naughty Billboards - Miss Universe Wants a Cockatoo (GALLERY)

Former Miss Universe Australia, Erin McNaught, has been featured in a series of billboard ads that promote a pretty naughty message. The advertising campaign, which is also running in print media and… [More]

Creative Playboy Billboard - PLAY, BOY!

Oh, how I love creative subtle advertising like this PLAYB0Y outdoors billboard in Germany. The challenge was to create a billboard that makes men aware of PLAYB0Y in a subtle unusual way using the idea… [More]

Billboard Assvertising - 5 Examples (GALLERY)

Although boobs are probably the number one used body part in advertising, the ass does get its fair share of attention as well. It even has its own "assvertising" ad gimmick name. Here we bring you five… [More]

Earth Hour 2008 - Times Square Shuts off Billboards (VIDEO)

On Saturday, March 29th, from 8:00 to 9:00 pm, millions of people world-wide will be celebrating Earth Hour. Participants will shut off lights and TVs, and go dark for the event, which is in support… [More]

Creative Billboards - Koleston Naturals Uses Nature (GALLERY)

When I visited Beirut, Lebanon a few years ago I was blown away by the beauty of its coast and its infamous sea-side cliffs. This creative billboard campain for Koleston Naturals utilizes this natural… [More]

Hoax Hacks - Skullphone Fakes Digital Billboard Hijack

It was rumoured that a series of Clear Channel digital billboards were hacked by an 18 year old graffiti artist by the name of Skullphone. As of March 25th, 10 billboards in LA were displaying Skullphone's… [More]

Resealable AdverCan Has Hidden MSG - Mini Billboards in a Pop (GALLERY)

Here's a neat advertising gimmick; a marketing company has launched new cans that contain hidden messages. The resealable aluminum containers by Advercan look like totally normal soft drink cans... until… [More]

LED Video Billboards - Zune Tron Ad in Times Square (VIDEO)

One of the latest and greatest campaigns to hit New York City's Times Square recently was for the Microsoft Zune. Stardust animations created "Zune Tron", a 15 second video which was aired on the Geoffreytron… [More]

Single Room Hotel Between Billboards - Etienne Boulanger Pod Hotel in Berlin (VIDEO)

Where? Located on Death Strip, the piece of land along the former Berlin Wall where people used to be shot and now a waste land dedicated to sculptures, French artist Etienne Boulanger formed a one room… [More]

Billboardom - Site Dedicated to Edgy Billboards (GALLERY)

Billboardom is a great site for checking out the latest outdoor marketing efforts, highlighting the world's most creative, interesting, bizarre, outrageous or even offensive billboards. Contributions are… [More]

Planevertising - Jet-Fueled Billboards

Want to make a huge impact? Reach new heights in marketing? What could be better than advertising on an enormous flying billboard? Being able to reach customers all over the world? Advertising on airplanes… [More]

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