An awesome new crowdfunding campaign has just been launched by artist and illustrator Shira Bentley. Products on offer are t-shirts, tote bags, wallets, travel bags, notebooks and prints. All objects have been printed with the artist’s own work and each artwork has been specifically designed for each item.
The idea of this campaign is pretty unique and very cool: with these products you can carry art with you wherever you go. These items are no longer products alone, but functional art objects. Why not insert a little art into your life?
Many of the pieces have been inspired by street art. Taking art off the street and into your bag is a very cool new concept, which has resulted in some really cool and unique products.
This campaign will run until the 24th October 2013. As with all "all or nothing" crowdfunding campaigns, this project will only get off the ground if it reaches its goal. So, if you like the products, then make sure that you buy them now and spread the word!
You can check it out by following this link: http://www.shirabentley.com
Implications - This campaign makes consumers feel differently about the objects that they carry with them on a day to day basis. It offers an alternative to the bland mass produced products that are in such wide circulation. Arriving at an event in the exact same outfit as someone else is a consumer’s worst nightmare. If we don’t want to be dressed the same, then why carry the same objects?
Stats for Street Art-Infused Fashion
Trending: Older & Mild
Research: 450 clicks in 140 w
Interest: > 3 minutes
Concept: Unique Artisan Products
Related: 70 examples / 54 photos
Segment: Neutral, 12-55+
Comparison Set: 26 similar articles, including: sustainable stitched handbags, artist-approved mobile protectors, and inspired artist phone covers.
Street Art-Infused Fashion
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