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The UNIQLO Silk and Cashmere Campaign Focuses on Minimalist Designs

By: Meghan Young - Published: • References: hypebeast
The casual chic clothing featured throughout the UNIQLO Silk and Cashmere ad campaign is complemented with soft pastel backdrops, some of which boast single stems of flowers that add more of a spring feel than a summer or even fall one. Of course, the outfits are appropriate for just about any season.

Starring American actress Chloe Sevigny, artist Jeremy Everett and Britain’s Lily Donaldson, the UNIQLO Silk and Cashmere ad campaign was shot by renowned photographer Ryan McGinley, who also makes a cameo appearance. According to Hypebeast, the collection will offer "42 unisex styles in 330 color and pattern options." The pieces are now available in stores and online around the world in 14 markets. Stats for Simplistic Floral Backdrop Ads Trending: Older & Mild
Traction: 2,057 clicks in 60 w
Interest: 2.2 minutes
Concept: UNIQLO Silk And Cashmere
Related: 86 examples / 66 photos
Segment: Neutral, 12-55
Comparison Set: 31 similar articles, including: 30s-inspired fashion ads, vibrant tribal-inspired fashion ads, and sleek grayscale fashion ads.