Uniqlo Lifewear's Ad Considers Why People Wear What They Do

By: Riley von Niessen - Aug 18, 2016
References: youtube & adweek
A commercial titled 'Why Do We Get Dressed?' from Uniqlo Lifewear and Droga5 New York reportedly marks the affordable clothing brand's first global campaign. The commercial shows a man running in slow motion through a crowed city scene, as the soothing voice of a female narrator seems to read the man's mind by asking questions regarding why hes wearing the outfit what he is.

She considered his choices, as well as those around them, saying things like "Do you just throw something on because you're late?" and "Do you choose based on your mood, on the weather? The weather can change your mood, just like that."

Uniqlo Lifewear is modeled on the subjects of the commercial throughout, which works to enrich the brand's products as the narrator's commentary considers the many purposes of it -- be it for functionality or fashion.