Wacky Science Fashion Spreads
The Uniforms for the Dedicated SS 2011 lookbook features an array of interesting photos to advertise their upcoming product line. Combining elements of science and the way industry workers dressed in the 50s and 70s, the Uniforms for the Dedicated SS 2011 line creates a quirky and intriguing feeling.
Implications - Science was once associated with only the highly intelligent; however, the popularization of various science fiction television programming and media coverage has helped garner new consumer appreciation and overall embrace. Companies who introduce sci-fi aspects into their products will attract this broad base of consumers.