The UNIF Spring 2011 Campaign Presents Some Road Trip Magic
With a carefree vibe and neutral background, this UNIF Spring 2011 campaign gives off plenty of fashion flair throughout the series. From bird-flipping shades to American flag blouses, these light and airy fashion pieces provide a preview of the upcoming hot spring styles.
Implications - One of the best ways for a company to generate immediate brand interest and attention is by featuring an element of their marketing that relies on a vulgar or offensive touch. The product/marketing will immediately appeal to consumers who like to exude a cocky attitude, as well as media outlets that would try and create a controversy out of the situation.