Thinkgeek Gets a Cease and Desist Letter for Their 'Unicorn Meat' Hoax

By: Tiana Reid - Published: Jun 27, 2010 • References: thinkgeek & adweek.blogs
ThinkGeek was sent a cease and desist letter from the National Pork Board for their faux 'Unicorn Meat' product that they posed on their website for April Fool's day.

The National Pork Board, in a 12-page letter, claimed that they were infringing on the slogan "The Other White Meat" (ThinkGeek's slogan read "Pâté is passé. Unicorn - the new white meat").

The canned Unicorn Meat is, according to ThinkGeek, an "excellent source of sparkles." What's not to love? Stats for Unicorn Meat Trending: Older & Mild
Research: 3,931 clicks in 307 w
Interest: 2.6 minutes
Concept: Unicorn Meat
Related: 52 examples / 40 photos
Segment: Females, 12-35
Comparison Set: 19 similar articles, including: romantic unicorn campaigns, unlawful mythical creatures, and 10 unicorn creations.