UNICEF South Africa Implores for Your Help with Child Abuse

By: Luisa Amanda Gomes - Published: • References: unicef.org & advertlover
UNICEF South Africa and Y&R advertising agency have come up with a heartbreaking ad campaign. The ads depict a child sleeping peacefully in his or her bed with a beloved toy standing guard at the door.

The sight of the little stuffed puppy poised ready to pounce or the toy soldiers aligned in combat form is saddening, as you know they can’t really defend the children. The UNICEF South Africa ad then implores viewers with a plea: "If you don’t fight child abuse, who will?" Stats for Toys as Kid Bodyguards Trending: Older & Mild
Traction: 3,270 clicks in 300 w
Interest: 4 minutes
Concept: Unicef South Africa
Related: 83 examples / 64 photos
Segment: Neutral, 12-55
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