UNICEF South Africa and Y&R advertising agency have come up with a heartbreaking ad campaign. The ads depict a child sleeping peacefully in his or her bed with a beloved toy standing guard at the door.
The sight of the little stuffed puppy poised ready to pounce or the toy soldiers aligned in combat form is saddening, as you know they can’t really defend the children. The UNICEF South Africa ad then implores viewers with a plea: "If you don’t fight child abuse, who will?"
Stats for Toys as Kid Bodyguards
Trending: Older & Mild
Research: 3,271 clicks in 317 w
Interest: 4 minutes
Concept: Unicef South Africa
Related: 83 examples / 64 photos
Segment: Neutral, 12-55
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